Paid Search (PPC)
Online: Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Self-paced (three months access) with MindEdge.
An Overview of Marketing
Online: Marketing has become vital to the success of an organization in todays competitive world. This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the 4Ps), the strategic importance of marketing, and customer values and satisfaction. Self-paced (three months access) with MindEdge.
Digital Consultation for Your Business
Private consultation: Sign up for digital consultations for your business ranging from reviewing your digital marketing and suggesting improvements to your website to evaluating your social media exposure and assessing your mobile presence. This consultation may also be valuable for individuals in your company who are new to digital marketing and could use an outside perspective. Instructor-led (scheduled in consultation with instructor) through SPCS.
Digital Media Private Instruction
One-on-one instruction: This private, one-on-one session is designed to help with digital training for your website, advertising, special projects, or marketing needs. Sessions are also available to help with computer questions and software. Tuition includes 3 hours of instruction. Instructor-led (scheduled in consultation with instructor) through SPCS.
Search Engine Optimization
Online: Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web sites ranking with search engines. This course will engage learners through a variety of assignments that span the history and technology of the World Wide Web. Self-paced (three months access) with MindEdge.
Social Media Marketing
Online: Using social media in marketing is practically a requirement in todays highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. Self-paced (three months access) with MindEdge.
